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For most individuals, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.

There are 7 tactics developed by successful marketers that are stand alone realities that are sure to make your business as successful as possible in an internet-savvy world

1. Create A One of a Kind Benefit Proposition

If you want to your business to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.

Will they get faster service? Will they get your unique brand of customer service? Go ahead tell consumers about your service or products and dramatize it, but keep the customer at the focus...

Get free overnight delivery!

If it's true and you can offer free shipping, say it. Hey, it tells the customer...you get quick service and a discount or free shipping.

That's two definite benefits in one statement.

Why should someone buy from you and not your competitor? We hate to harsh your mello, but it really has nothing to do with you , your product, or your service.

Yeah, we know, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Don't go out on a limb to create new products and services to get someone's attention.

Just, add a special benefit to the ones you already have... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use The Power of Reviews

Hey, we all know that business owners who think their product or services are the best thing since sliced bread, but it's what the current customers think about it that really matters to your prospective customers.

They're the ones who see things from their point of view... what they have to say in their reviews about your business has an impact.

Online reviews play an important part in advertising - especially for small businesses.

Yeah, big businesses with well-known names don't have to worry about it, (yeah right!). Big businesses employee marketing teams to address negative and positive reviews and comments almost as soon as they occur.

Small companies however, can use online reviews as marketing tools to build credibility.

Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make online reviews an effective part of our marketing campaigns.

3. Cross Selling and Upselling

Cross selling and upselling are among the most successful marketing trends today.

Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon.

Why? Because It works!

Your customers already know that you have great products and provide satisfactory service.

They trust you to come through for them. Think about it... it's much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have.

Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales.

You may be shocked at the additional sales you can generate from those who are already buying from you.

4. Make Your Price Seem Smaller

Divide and conquer... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites.

An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!

5. Paint The Benefits Picture

Consumers often buy because they want to enjoy the benefits of the purchase.

A Gen Xer might buy a dress because she wants to feel sexy, or a man may download an ebook because he finds pleasure in reading.

Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let consumers feel the benefits, and they'll be more apt to head for the checkout page.

6. Create Attention Getting Headlines in Social Media

Are you ready to capture your reader's attention with great copy? Then the headline is the place to start.

How often do you scan an article's headlines before you decide whether or not to read it? Yeah, that's where we lose or gain our reader's interest, so as a result it becomes a pretty important part of your overall advertising.

A good headline should broadcast its message in twelve words or less.

Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.


7. Provide An Offer They Can't Resist

Is your deal too good to pass up? If not, you need to improve it. Hey, we're not suggesting cutting prices even more...we know and understand that you've still got to make a profit.

You can make the deal sweeter just by increasing the readers knowledge and understanding of the value of the product or service, or simply by adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expiration dates. Yeah, an open ended offer encourages procrastination...which leads ...yep, you guessed it nowhere.

When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.

If you have tips that have increased your business, share it online with our readers. For more creative business and marketing ideas, subscribe to our free newsletter today.